Many studies show that you should be careful when doing eCommerce in Southeast Asia, especially for Indonesia market. People here prefer to do payment by non-credit cards method. Data in this article, Southeast Asia Payment Methods Data: Cash-on-Delivery Up, Despite Onslaught of Fintech talks a lot.
Interesting to watch that number of credit card payment is decreasing. “One hypothesis could be that as ecommerce continues to gain widespread adoption, new users are the late majority and laggards. These groups are less likely to have access to credit cards and some won’t even have bank accounts. This means COD will still be essential for continued ecommerce growth in emerging Southeast Asia.”