I am a big fan of personalized service. Somehow, this article about big data and hotel visuals relates to my dream to provide personalized service in this era of modernization and mass products.
“Rather than attempting to appeal to everyone, your visuals should be specifically targeted towards each particular consumer persona.”
I think it is not only me who getting bored to see same visualization here and there every time I opened few OTA sites. The hotels that firstly shown are not hotels that I need or that I want, but those hotels definitely give more profit to the OTA. Hence, my need as a customer is abandoned.